Privacy Policy

How Brooklyn Search Lab collects, uses, and protects information from people who visit this website or get in touch.

Effective 1 August 2026 · Last updated 1 August 2026

Who we are

Brooklyn Search Lab provides search engine optimization and software engineering services. We operate this website and we are responsible for the personal information described in this policy.

Brooklyn Search Lab
Brooklyn, NY
(718) 218-5211
hello@brooklynsearchlab.com

What we collect

Information you give us directlyWhen you submit the audit request form we collect your name, email address, phone number, the service you selected, and the message you write. We also automatically record your IP address, browser, device type, and the city and country your connection resolves to, along with the page you submitted from. That technical data is used to detect spam and nothing else.

Analytics dataWe use Google Analytics 4 to understand how people find and use the site: pages viewed, time on page, approximate location (city level), device and browser, and the referring site or search engine. Google Analytics sets cookies in your browser to recognise repeat visits. It does not tell us who you are by name.

Server logsOur host records standard web server logs including IP address, request time, pages requested, and user agent. These are kept for security and troubleshooting.

What we do not collectWe do not collect payment details through this website. We do not sell, rent, or trade your personal information to anyone, for any purpose. We do not run advertising pixels or retargeting trackers.

How we use it

To reply to youIf you submit the form, we use your details to respond, prepare your audit, and follow up about the enquiry you made.

To deliver work you have engaged us forWhere you become a client, we use your contact details to carry out and administer that work.

To protect the siteIP address and browser data submitted with the form are used to identify and block automated spam.

To improve the siteAggregate analytics tell us which pages are useful and which are not. This is statistical and not used to build a profile of you.

Who else can see it

We keep the list of third parties deliberately short. Your information is shared only with the services required to run this site and respond to you:

Hostinger hosts the website and its database, so anything submitted through the site is stored on their infrastructure.
Google Analytics receives usage data about your visit as described above.
Our email provider receives and stores enquiries sent to us.

We may also disclose information where the law requires it, or where it is necessary to establish or defend a legal claim. We will not hand over your information for any other reason.

Your choices and rights

Ask what we holdEmail us and we will tell you what personal information we have about you and provide a copy.

Ask us to correct itIf anything we hold is wrong, tell us and we will fix it.

Ask us to delete itYou can ask us to erase your enquiry and any personal information connected to it. We will do so unless we are legally required to keep it.

Opt out of analyticsInstall the Google Analytics opt-out browser add-on, use your browser Do Not Track or Global Privacy Control setting, or block cookies for this site. None of this affects your ability to use the site or contact us.

Withdraw consentWhere we rely on your consent, you can withdraw it at any time by emailing us.

Depending on where you live, you may have additional statutory rights. California residents have rights under the CCPA and CPRA, including the right to know, delete, correct, and opt out of sale or sharing. We do not sell or share personal information, so there is nothing to opt out of, but the other rights apply and we honour them. Residents of the UK and EEA have rights under the UK GDPR and GDPR, including access, rectification, erasure, restriction, portability, and objection.

To exercise any of these, email hello@brooklynsearchlab.com. We will not charge you or treat you differently for asking.

Security, children, and changes

Security. The site is served over HTTPS and access to submitted enquiries is restricted to people who need it. No system is perfectly secure, but we do not retain information we do not need, and we do not collect payment details through this website.

Children. This site is aimed at businesses and is not directed to children under 16. We do not knowingly collect information from children. If you believe a child has submitted information, contact us and we will delete it.

Changes. If we change this policy we will update the date at the top of this page. If the change is significant we will say so clearly rather than quietly editing the text.

Frequently asked questions

Do you sell my information?

No. We do not sell, rent, share for cross-context behavioural advertising, or trade personal information with anyone.

Do you use advertising or retargeting trackers?

No. The only third-party tracking on this site is Google Analytics 4, which we use to understand site usage. There are no advertising pixels, no remarketing tags, and no social media trackers.

What cookies does the site set?

The website itself sets no cookies for ordinary visitors. Google Analytics sets its own cookies (typically named _ga and _ga_ followed by an identifier) to distinguish repeat visits. If you log in to the site as an administrator, WordPress sets session cookies necessary for that login.

How long do you keep form submissions?

Enquiries are retained while there is a live business reason to keep them and are reviewed periodically. You can ask us to delete yours at any time and we will action it. Google Analytics data is retained according to the retention period set in that account.

Where is my data stored?

Website data is stored on our hosting infrastructure provided by Hostinger. Google Analytics data is processed by Google on its own infrastructure. Email correspondence is stored with our email provider.

Is my information transferred outside my country?

Possibly. Our hosting and Google Analytics operate internationally, so data may be processed in the United States and other countries. If you are in the UK or EEA and want more detail on transfer safeguards, email us and we will explain what applies.

How do I contact you about privacy?

Email us or call (718) 218-5211. We aim to respond within a few business days and will always tell you what we hold and remove it on request.