Web Development in Brooklyn, NY

Engineering, not page-builder assembly. Custom development, WordPress work, integrations, and the performance fixes that plugins cannot deliver.

When you need a developer, not a designer

There is a point where a website stops being a design problem. You need a booking system that talks to your calendar and your CRM. You need a client portal. Your WordPress install is slow and no plugin has fixed it because the problem is a database query, not a caching setting. You need something built that no plugin does.

That is development work, and it is different from web design. Design shops assemble; developers build. Plenty of Brooklyn businesses hire the first when they needed the second, then spend a year discovering it.

What we build in Brooklyn

Custom WordPress engineeringCustom plugins, custom theme development, headless implementations, and real performance work. Most WordPress developers configure plugins. We write code.
Booking, scheduling, and portal systemsAppointment systems, client portals, quoting tools, and member areas built around your actual workflow rather than a plugin assumptions.
IntegrationsConnecting your site to your CRM, accounting, inventory, scheduling, or payment systems. Anything with an API and plenty without.
Performance engineeringWhen the site is slow and caching plugins have not fixed it. Query optimization, asset pipeline rebuilds, server configuration, and database tuning.
Rescue workTaking over sites built by someone else that are broken, undocumented, or abandoned. We start with an honest code review and tell you whether it is worth saving.

How we engage

Fixed-Scope ProjectRetained DevelopmentHourly
Best forDefined buildOngoing capacitySmall, well-defined tasks
Written specificationIncludedIncludedNot included
Fixed priceIncludedNot includedNot included
Code ownershipFullFullFull
DocumentationIncludedIncludedOn request
PriceOn requestOn requestOn request

You own the code outright. Your repository, your infrastructure, full IP transfer. No proprietary framework that keeps you tied to us.

Related: Web Design in Brooklyn, SEO in Brooklyn, Database Services, Business Process Automation.

Frequently asked questions

What is the difference between web design and web development?

Design covers how it looks and how the experience is structured. Development covers how it works: the code, the database, the integrations, the logic. Simple marketing sites need mostly design. Anything with functionality needs development. We do both, which is why we can tell you honestly which one you need.

How much does web development cost in Brooklyn?

Small integrations and fixes sit at the low end and custom builds at the high end. Discovery gives you a fixed quote before you commit.

Do you do WordPress development or just custom builds?

Both. Real WordPress engineering with custom plugins, custom themes, headless setups, and performance work, not plugin configuration.

Can you fix a site another developer built?

Usually. We start with a code review and an honest assessment of whether to maintain or replace. Sometimes the answer costs us the bigger project, and we give it anyway.

Do I own the code?

Yes. Full intellectual property transfer on final payment, in your own repositories.

My WordPress site is slow and caching plugins have not helped. Why?

Because caching masks symptoms rather than fixing causes. The usual culprits are unindexed database queries, a bloated options table with excessive autoloaded data, too many plugins running queries on every request, or an oversized page builder. All fixable, none by a plugin.

Do you work with our in-house team?

Regularly, as extra capacity, for specialist work, or as technical advisory.

Free technical scoping call

Tell us what you need built or fixed. We will tell you what is involved, roughly what it costs, and how long it takes, including when the honest answer is that you do not need custom development.