Marketing Consultant for NYC Small Businesses

Senior marketing leadership without a senior marketing salary. Strategy grounded in your actual numbers, plus a team that can execute it.

The gap between doing marketing and leading it

Most growing businesses reach a point where marketing is happening but nobody is directing it. There is a person running ads, someone posting on social, an agency doing SEO, and a website somebody built three years ago. None of it is coordinated because there is no one senior enough to coordinate it.

The result is spend without strategy. Channels that were never evaluated. Reporting that measures activity instead of revenue. Nobody able to answer which half of the budget is working.

A fractional engagement solves the leadership gap without the salary.

What we do

Growth strategy and roadmapWhere growth actually comes from for your business, which channels deserve investment, and in what order. Written, prioritized, and costed.

Channel evaluation and budget allocationAn honest read on what is working. Most businesses are over-invested in one channel out of habit and under-invested in one that would outperform it.

Positioning and messagingWhat you sell, who for, and why they should choose you over the alternative. Usually the highest-return work, and usually the most neglected.

Measurement and attributionTracking that ties marketing spend to revenue rather than to impressions. If you cannot answer which channel produced last month customers, this comes first.

Agency and vendor oversightManaging the agencies you already work with, evaluating their performance against real metrics, and knowing when their reporting is measuring the wrong thing. We know what to ask because we are on the other side of it.

Team buildingHiring plans, role definitions, and interview support for building an in-house marketing function when the time comes.

What makes this different

Most marketing consultants deliver a strategy document and leave. Execution then falls to a team that lacks the capacity or the skills, and the strategy joins the other strategy documents.

We can execute what we recommend. If the roadmap says technical SEO, we do that. If it says the website is the bottleneck, we rebuild it. If it says your lead follow-up is losing deals because it is manual, we automate it.

You are not obligated to use us for delivery, and plenty of clients do not. But the strategy is written by people who know what implementation actually costs and how long it actually takes, which tends to produce more realistic plans.

Engagement options

	Strategy Sprint	Fractional CMO	Advisory Retainer
Best for	You need direction, not ongoing help	No senior marketing leader	You have a team, need a sounding board
Business and market analysis	Included	Included	Included
Channel audit and attribution review	Included	Included	Included
Positioning and messaging	Included	Included	As needed
Written growth roadmap	Included	Quarterly	Not included
Budget allocation plan	Included	Included	Included
Ongoing strategic direction	Not included	Included	Included
Agency and vendor management	Not included	Included	Advisory
Team hiring support	Not included	Included	Included
Monthly leadership meeting	Not included	Included	Included
Timeline	3 to 4 weeks	Ongoing	Ongoing, monthly
Price	On request	On request	On request

Frequently asked questions

What does a marketing consultant cost in NYC?

Strategy sprints are a one-time project fee. Fractional CMO engagements are monthly and scale with hours. The comparison most clients are making is against a full-time marketing director in New York, which is a six-figure salary plus benefits.

What is the difference between a fractional CMO and a marketing agency?

An agency executes a channel. A fractional CMO decides which channels to execute and holds the agencies accountable. Businesses spending meaningfully across several channels usually need both, and hiring the second without the first is how budgets get wasted.

Do I have to use you for execution?

No. Plenty of clients take the strategy and execute in-house or with existing agencies. We are happy to work alongside vendors you already have.

How many hours a month is a fractional CMO?

Enough for strategic direction, vendor oversight, and a monthly leadership meeting. Not enough to do the execution work, which is the point of the model.

We are a small business. Is this overkill?

Possibly. If your marketing spend is modest, a strategy sprint is usually the right size and a fractional CMO is not yet worth it. We will say so on the call rather than selling you the larger engagement.

Can you help us hire an in-house marketing person?

Yes. Role definition, job description, interview process, and candidate evaluation. It is a common endpoint for a fractional engagement, and a good outcome.

Free strategy call

Thirty minutes on where growth is actually coming from, what is working, and what the next move is. No deck.